Brand & Communications Manager

The Company: Bet.co.za

Role Name: Brand & Communications Manager 

Location: Somerset Road, Green Point, Cape Town

Role specifics: Permanent position – subject to probation period

Role summary: 

Brand and Communications Manager is  in charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.

Daily Responsibilities:

  • Develop and implement marketing and communications campaigns and strategies and monitor their success
  • Define key performance indicators for each communications channel which will indicate a campaign’s level of success
  • Determine strategic communications campaigns that will help further organizational goals
  • Create internal communications protocols and initiatives that will foster employee moral
  • Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including white papers, website copy, and more
  • Write and deliver internal newsletter on a monthly basis
  • Represent the organization at events and press conferences
  • Reach out to influencers, media and beyond in order to arrange story placement on a national and global level
  • Collaborate with key stakeholders on improvements in the organization. 
  • Work with cross functional teams to drive the outcomes in various areas.  
  • Manage relationships with suppliers
  • Liaise with colleagues to work together and provide consistent, excellent service as a team. 
  • Demonstrate willingness to help each other. 
  • Give and receive direct constructive feedback. 
  • Take ownership and accountability for tasks and activities and demonstrate effective self management. 
  • Follow through to ensure that quality and productivity standards of own work are consistently and accurately maintained. 
  • Support and drive the business’ core values.  

Requirements:

  • Minimum 3 years in a related role
  • Degree or Diploma or Certificate in a relevant field 

Technical Knowledge / Competencies

  • Industry Knowledge: Strong understanding of the gaming and hospitality industry. 
  • Betting Markets: In-depth knowledge of various sports, including rules, teams, players, and competitions. Understanding of different betting markets and odds formats.
  • Betting Terminology: Familiarity with common sports betting terminology, including types of bets, betting markets, and betting jargon.
  • Market Research: Ability to conduct market research to identify customer preferences, industry analysis, and emerging trends in the sports betting industry.
  • Customer Segmentation: Understanding of customer segmentation and profiling techniques to tailor marketing strategies and promotions for different customer groups.
  • Betting Marketing Strategies: Knowledge of marketing strategies specific to the sports betting industry, including customer acquisition, retention, and loyalty programs.
  • Betting Industry Trends: Awareness of industry trends, technological advancements, and emerging markets in the sports betting sector.

To apply for this position please click on the following link: