Sales & Marketing Analyst

Company: Tagmarshal

Position: Sales & Marketing Analyst (Google Analyst)

Commencement: March/April 2024

Contract: Permanent position

Work hours: 8:30 – 5pm

Location: Hybrid – Cape Town CBD in-office: 3 days per week / 2 days WFH

Remuneration: Commensurate with qualifications and experience

Role summary:

We’re looking for a strategic Data Analyst to join the System and Analytics team of Tagmarshal, a successful SaaS growth stage start-up. In this role, you’ll create and maintain robust multi platform reporting, to assist us in tracking the performance of various Marketing and Sales initiatives, as we scale up for growth. This will include monthly campaign, ROI and CaC reporting, together with insights reports. 

The data analyst will also have the opportunity to work with the System and Analytics lead on other key business projects, providing 360 degree exposure to the business and the opportunity for growth, using your skills and in-depth knowledge, to assist in solving business challenges.

Tagmarshal is changing the world of Golf Operations through data and has developed leading traction in the USA, Europe, Canada, the UK and South Africa. Our new team member is accountable, adheres to high quality standards and is a strong team player.


Opportunity to work with a dynamic, innovative, globally operating, growth-stage tech company offering exciting opportunities and challenges.


  • Set-up and maintain optimal website tracking using GA4/GTM
  • Build out GA4 Reports
  • Monthly insights reporting: Looker studio report, linked to GA4
  • Create funnel report, from lead to sale which will require integration with CRM (Salesforce)
  • Monthly Campaign tracking set-up  / Assist in AB Testing
  • CaC/other SaaS growth metric evaluation
  • Identify ongoing opportunities for optimization / improvement


  • Interest in golf or sports advantageous, but not critical


  • Critical thinker, who is passionate about data
  • Ability to generate insights from data
  • Strong numerical ability
  • Tech savvy – will require interfacing with Website / CRM
  • Strong attention to detail
  • Accountable, proactive and deadline driven
  • Ability to take feedback on board constructively
  • Team player
  • Interested in continuous learning


  • Relevant Tertiary qualification, Statistics, Bcom, Information Technology etc
  • 3-5 years experience working as a Data Analyst or Marketing and Sales Analyst role 
  • B2B experience preferred
  • Experience creating funnel reports: lead through to sale, ROI / CaC reports
  • Advanced knowledge of GA4 + GTM, Looker Studio reports
  • Ability to set-up website tracking, reporting and analysis, insights reports
  • Ability to set-up multi channel campaign tracking and reporting


  • Knowledge/experience working with Salesforce/Pardot
  • WordPress experience
  • Google ads / LinkedIn ads experience

To apply for this position please click on the following link: