Company: Tagmarshal
Position: Sales & Marketing Analyst (Google Analyst)
Commencement: March/April 2024
Contract: Permanent position
Work hours: 8:30 – 5pm
Location: Hybrid – Cape Town CBD in-office: 3 days per week / 2 days WFH
Remuneration: Commensurate with qualifications and experience
Role summary:
We’re looking for a strategic Data Analyst to join the System and Analytics team of Tagmarshal, a successful SaaS growth stage start-up. In this role, you’ll create and maintain robust multi platform reporting, to assist us in tracking the performance of various Marketing and Sales initiatives, as we scale up for growth. This will include monthly campaign, ROI and CaC reporting, together with insights reports.
The data analyst will also have the opportunity to work with the System and Analytics lead on other key business projects, providing 360 degree exposure to the business and the opportunity for growth, using your skills and in-depth knowledge, to assist in solving business challenges.
Tagmarshal is changing the world of Golf Operations through data and has developed leading traction in the USA, Europe, Canada, the UK and South Africa. Our new team member is accountable, adheres to high quality standards and is a strong team player.
WHY WORK WITH TAGMARSHAL?
Opportunity to work with a dynamic, innovative, globally operating, growth-stage tech company offering exciting opportunities and challenges.
RESPONSIBILITIES:
- Set-up and maintain optimal website tracking using GA4/GTM
- Build out GA4 Reports
- Monthly insights reporting: Looker studio report, linked to GA4
- Create funnel report, from lead to sale which will require integration with CRM (Salesforce)
- Monthly Campaign tracking set-up / Assist in AB Testing
- CaC/other SaaS growth metric evaluation
- Identify ongoing opportunities for optimization / improvement
GOLF EXPERIENCE
- Interest in golf or sports advantageous, but not critical
REQUIREMENTS:
- Critical thinker, who is passionate about data
- Ability to generate insights from data
- Strong numerical ability
- Tech savvy – will require interfacing with Website / CRM
- Strong attention to detail
- Accountable, proactive and deadline driven
- Ability to take feedback on board constructively
- Team player
- Interested in continuous learning
RELEVANT EDUCATION AND EXPERIENCE:
- Relevant Tertiary qualification, Statistics, Bcom, Information Technology etc
- 3-5 years experience working as a Data Analyst or Marketing and Sales Analyst role
- B2B experience preferred
- Experience creating funnel reports: lead through to sale, ROI / CaC reports
- Advanced knowledge of GA4 + GTM, Looker Studio reports
- Ability to set-up website tracking, reporting and analysis, insights reports
- Ability to set-up multi channel campaign tracking and reporting
ADVANTAGEOUS:
- Knowledge/experience working with Salesforce/Pardot
- WordPress experience
- Google ads / LinkedIn ads experience
